Insight

LISTEN

Only by listening can you truly lead.

The companies that know their people and their customers best, win!
Research, for us, is a disciplined process of discovery. Qual or quant, traditional or progressive, ad hoc or as part of an insights community, we know how to turn fragmented data into the kind of insight that can transform brands and businesses.

Qualitative Market Research

  • Focus Groups
  • In-Depth Interviews
  • Ethnography
  • Mystery Shopping
  • Secondary Research
  • Brand Laddering

Quantitative Market Research

  • Segmentation
  • Concept Testing
  • Product Claims Testing
  • MaxDiff/TURF Analysis
  • Pricing Research
  • Social Listening

FinchSight® Insights Communities

FinchSight is the next-generation online insights community solution that transforms the way our clients conduct research. We engage target audiences in rich, always-on conversations that heavily impact client decisions around strategy, innovation, marketing, etc.

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Strategy

PLAN

Look at everything. Focus on one thing. Compromise nothing.

At its heart, strategy is about prioritization. We document the core ideas on which high performance brands are based. This includes defining what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.

Business Strategy

  • Purpose / Mission / Values
  • Customer Experience
  • Interim CMO Role
  • M & A Branding

Brand Strategy

  • Brand Architecture
  • Brand Positioning
  • Product / Service Strategy
  • Innovation / Brand Stretch

Marketing Strategy

  • Target Personas
  • Strategic Marketing Plans
  • Brand Rollout Plans
  • Product Launch Plans

M&A Branding

We're built for moments of rapid change.

At no time is that more evident than in a merger/acquisition situation. We have a proven approach for tackling key branding questions surrounding M&A activity - and how to engage both internal and external audiences to ensure the deal pays off.

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Customer Experience

Customer experience isn't everything, it's the only thing.

Finch Brands' proprietary Voice of Company® CX methodology focuses on how to engage employees and customers with the same focus and energy. We create connected experiences that help employees live the brand and customers love the brand.

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Innovation Consulting

We help brands invent the future faster.

Innovation is a habit, not a tactic. Finch Brands cultivates an innovative culture and works with clients to ideate, test, and perfect new products, services, and experiences. Our engagement styles include traditional structures as well as accelerated FinchSprints.

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Design

ENGAGE

We create beautiful things that work.

We bring ideas to life creatively - from identity all the way downstream. Finch Brands doesn't have a signature 'look' like you'll find with many traditional branding agencies. We design not for our friends, but for your audience. Mixing emotion with reason and blending practicality with inspiration, we design brands to be consistent and powerful.

External Brand Activation

  • Brand Naming
  • Brand Logo Design
  • Tagline and Copywriting
  • Marketing Collateral Design
  • Creative Campaigns
  • Website and App Design
  • Signage Design
  • Packaging Design

Internal Brand Activation

  • Brand Training
  • Employee Brand Books
  • Internal Brand Campaigns
  • Environmental Design

A little birdie
wants to tell you...