Insight

We collect data, generate actionable insights, and drive key decisions.

Market research, for us, is not just speaking with friends or clicking websites, but a disciplined process of discovery. Qual or quant, online or off, traditional or progressive, we have two decades of primary research experience. We know how to turn fragmented data into the kind of insight that can transform brands and businesses.

Qualitative Market Research

  • Focus Groups
  • In-Depth Interviews
  • Ethnography
  • Mystery Shopping
  • Secondary Research
  • Brand Laddering

Quantitative Market Research

  • Segmentation
  • Concept Testing
  • Product Claims Testing
  • MaxDiff/TURF Analysis
  • Pricing Research
  • Social Listening

FinchSight® Insights Communities

FinchSight is a next generation online insights community solution that combines expert market research support with cutting-edge technology to accelerate ROI.

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Strategy

We define and document the core ideas on which high performance brands are based.

At its heart, branding is about difference. We provide clarity on what makes your brand distinctive and light the way forward in terms of what's next and how to get there. What brands mean, how complicated portfolios are structured, and how internal/external stakeholders are engaged and activated.

Business Strategy

  • Purpose / Mission / Values
  • Customer Experience
  • Interim CMO Role
  • M & A Branding

Brand Strategy

  • Brand Architecture
  • Brand Positioning
  • Product / Service Strategy
  • Innovation / Brand Stretch

Marketing Strategy

  • Target Personas
  • Strategic Marketing Plans
  • Brand Rollout Plans
  • Product Launch Plans

M&A Branding

We have a proven approach for tackling key branding questions surrounding M&A activity - and how to engage both internal and external audiences to ensure the deal pays off.

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Customer Experience

The Finch Brands Voice of the Company® CX process focuses on how to engage employees and customers alike - and ensure every touch point is choreographed to deliver a consistent experience.

Design

If branding is storytelling, let's make yours a bestseller.

We bring ideas to life creatively - from identity all the way downstream. Finch Brands doesn't have a signature 'look' like you'll find with many traditional branding agencies. We design not for our friends, but for your audience. Mixing emotion with reason and blending practicality with inspiration, we design brands to be consistent and powerful.

External Brand Activation

  • Brand Naming
  • Logo Design
  • Tagline and Copywriting
  • Collateral Design
  • Creative Campaigns
  • Website and App Design
  • Signage Design
  • Packaging Design

Internal Brand Activation

  • Brand Training
  • Employee Brand Books
  • Internal Brand Campaigns
  • Environmental Design

A little birdie
wants to tell you...