Insight

We collect data, generate actionable insights, and inform key decisions.

Research, for us, is not just speaking with friends or clicking websites, but a disciplined process of discovery. Qual or quant, online or off, traditional or progressive, we have two decades of primary research experience. We know how to turn fragmented data into the kind of insight that can transform brands and businesses.

Qualitative Research

  • Focus Groups
  • In-Depth Interviews
  • Ethnography
  • Mystery Shopping
  • Secondary Research
  • Brand Laddering

Quantitative Research

  • Segmentation
  • Concept Testing
  • Product Claims Testing
  • MaxDiff/TURF Analysis
  • Pricing Research
  • Social Listening

FinchSightâ„¢ Insights Communities

FinchSight is a next generation market research online community solution that increases research effectiveness and efficiency to help you accomplish more and drive ROI.

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Strategy

We define and document the core ideas on which high performance brands are based.

At its heart, branding is about difference. We provide clarity on what makes your brand distinctive and light the way forward in terms of what's next and how to get there. What brands mean, how complicated portfolios are structured, and how internal/external stakeholders are engaged and activated.

Business Strategy

  • Vision / Mission / Values
  • Customer Experience
  • Interim CMO Role
  • M & A Branding

Brand Strategy

  • Brand Architecture
  • Brand Positioning
  • Product / Service Strategy
  • Innovation / Brand Stretch

Marketing Strategy

  • Target Personas
  • Strategic Marketing Plans
  • Brand Rollout Plans
  • Product Launch Plans

M&A Branding

We have a proven approach for tackling key branding questions surrounding M&A activity - and how to engage both internal and external audiences to ensure the deal pays off.

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Customer Experience

The Finch Brands Voice of the Company® CX process focuses on how to engage employees and customers alike - and ensure every touch point is choreographed to deliver a consistent experience.

Design

If branding is storytelling, let's make yours a bestseller.

We bring ideas to life creatively - from identity all the way downstream. Finch Brands doesn't have a signature 'look.' We design not for our friends, but for your audience. Mixing emotion with reason and blending practicality with inspiration, we design brands to be consistent and powerful.

External Activation

  • Brand Naming
  • Logo Design
  • Tagline and Copywriting
  • Collateral Design
  • Creative Campaigns
  • Website and App Design
  • Signage
  • Packaging

Internal Activation

  • Brand Training
  • Employee Brand Book
  • Internal Brand Campaigns
  • Environmental Design

A little birdie
wants to tell you...