Champions of Purposeful Change™ Podcast

Bill explores the naming process and provides guidance on effective ways to structure ideation and selection.

Scott O’Neil, CEO of the Philadelphia 76ers and New Jersey Devils shares his unique perspective on life, business, and branding in this podcast.

Bill explores the increased non-profit interest in branding and provides insight into the challenges and opportunities these unique organizations face.

With over a decade of experience at Campbell Soup, John has a unique perspective on the consumer’s role in shaping brand strategy and progressing companies.

In this episode, Bill demonstrates the value of a brand and the true cost of brand betrayal in the short and long term.

In this episode, Matt Hoffman of Bleacher Creatures details the twists and turns that have taken him from playing in a band to launching a successful brand.

Bill discusses the right moments to seek the voice of the customer with market research — when consumer insights are most valuable to an organization.

Noah Shanok, founder of Stitcher and one of the original members of the StubHub team, shares his captivating journey from trader to entrepreneur.

Bill discusses how brands can simplify their message and harness a core idea to differentiate and deliver effective, meaningful communications.

What is it like to manage the Snoopy brand? To be at DoubleClick in the early days? Jason Bannon answers these questions in our latest episode.

Bill discusses why the customer journey is essential to fostering brand advocacy and also why some corporate structures and/or attitudes hold brands back.

Anthony shares with us his fascinating and inspiring journey from motorcycle enthusiast to immensely successful business leader and brand builder.