
Champions of Purposeful Change™ Podcast
‘Champions of Purposeful Change’ brings forth stories of impact from those closest to the customer – insights leaders. Each monthly interview highlights career journeys and discusses how insights help activate the full potential of brands and businesses!
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November 18, 2015
|Bill Gullan
One Big Idea: Naming in Practice
Bill explores the naming process and provides guidance on effective ways to structure ideation and selection.
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November 11, 2015
|Bill Gullan
Scott O’Neil, CEO of the Philadelphia 76ers
Scott O’Neil, CEO of the Philadelphia 76ers and New Jersey Devils shares his unique perspective on life, business, and branding in this podcast.
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November 4, 2015
|Bill Gullan
One Big Idea: Branding for a Better World
Bill explores the increased non-profit interest in branding and provides insight into the challenges and opportunities these unique organizations face.
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October 28, 2015
|Bill Gullan
From Soup to Us: John Ferreira, SVP and General Manager of Finch Brands
With over a decade of experience at Campbell Soup, John has a unique perspective on the consumer’s role in shaping brand strategy and progressing companies.
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October 21, 2015
|Bill Gullan
One Big Idea: Don’t Betray the Brand
In this episode, Bill demonstrates the value of a brand and the true cost of brand betrayal in the short and long term.
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October 14, 2015
|Bill Gullan
Chase Utley as a Muppet: Matt Hoffman – Founder and CEO of Bleacher Creatures
In this episode, Matt Hoffman of Bleacher Creatures details the twists and turns that have taken him from playing in a band to launching a successful brand.
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October 7, 2015
|Bill Gullan
One Big Idea: When to Do Market Research
Bill discusses the right moments to seek the voice of the customer with market research — when consumer insights are most valuable to an organization.
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September 30, 2015
|Bill Gullan
From StubHub to Stitcher, an Entrepreneur’s Journey: Noah Shanok – Founder of Stitcher
Noah Shanok, founder of Stitcher and one of the original members of the StubHub team, shares his captivating journey from trader to entrepreneur.
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September 23, 2015
|Bill Gullan
One Big Idea: How to get Simple
Bill discusses how brands can simplify their message and harness a core idea to differentiate and deliver effective, meaningful communications.
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September 16, 2015
|Bill Gullan
Complexity in Branding: Jason Bannon- Ben Franklin Technology Partners
What is it like to manage the Snoopy brand? To be at DoubleClick in the early days? Jason Bannon answers these questions in our latest episode.
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September 9, 2015
|Bill Gullan
One Big Idea: The Customer Journey is Marketing
Bill discusses why the customer journey is essential to fostering brand advocacy and also why some corporate structures and/or attitudes hold brands back.
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September 2, 2015
|Bill Gullan
100% Orange: Anthony Bucci – Co-Founder and CEO of RevZilla
Anthony shares with us his fascinating and inspiring journey from motorcycle enthusiast to immensely successful business leader and brand builder.
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