Champions of Purposeful Change™ Podcast

Nicole Staple of Brideside, shares insight into the how optimizing the customer journey has helped her company provide a better experience for bridesmaids.

As the year comes to a close, like many others we take some time to reflect on the first (almost) year of our podcast.

Brock Weatherup shares insights into taking startups to grown-ups, developed over years in businesses including Pet360, Fathead, PetsSmart, and others.

Bill explains the role of brand in early stage organizations and how early thinking about brand helps prepare companies for success.

Katy McCarthy, CEO of ThinkGeek, shares her insight on balancing growth with authenticity and the impact of ThinkGeek's acquisition by GameStop.

Bill explores the naming process and provides guidance on effective ways to structure ideation and selection.

Scott O’Neil, CEO of the Philadelphia 76ers and New Jersey Devils shares his unique perspective on life, business, and branding in this podcast.

Bill explores the increased non-profit interest in branding and provides insight into the challenges and opportunities these unique organizations face.

With over a decade of experience at Campbell Soup, John has a unique perspective on the consumer’s role in shaping brand strategy and progressing companies.

In this episode, Bill demonstrates the value of a brand and the true cost of brand betrayal in the short and long term.

In this episode, Matt Hoffman of Bleacher Creatures details the twists and turns that have taken him from playing in a band to launching a successful brand.

Bill discusses the right moments to seek the voice of the customer with market research — when consumer insights are most valuable to an organization.