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One Big Idea: How to get Simple

September 23, 2015

| Bill Gullan |

Branding can become complex, especially for multi-dimensional or abstract organizations that have a lot to say. In order to concisely convey what a brand stands for, what it does, and why its different, marketers and branding agencies alike must figure out how to get simple. In this week’s One Big Idea, Bill discusses how brands can simplify their message and harness a core idea to differentiate and deliver effective, meaningful communications to their audiences. If you like our podcast, please subscribe and leave us a rating!

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About The Author: Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

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