Back To Views
Complexity in Branding: Jason Bannon- Ben Franklin Technology Partners
What is it like to manage the Snoopy brand? To be at DoubleClick in the early days? To wade through the depth of Ben Franklin Technology Partners and simplify its message? Jason Bannon answers these questions in our latest episode and reflects on his career as a ‘branding troubadour’. If you enjoy our podcast, subscribe and leave us a rating!
Podcast:
Download
Subscribe:
iTunes |
RSS
Transcription
About The Author: Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
Access Our M&A Branding Playbook
Click here for a step-by-step review of M&A branding best practices.
Download
Explore Our Blog & Podcast
Gain perspective on key topics shaping brands and businesses.
-
July 10, 2024
|
Bill Gullan
Taking a Global Approach with Sonny Sethi of Zip Co
Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets –…
-
June 12, 2024
|
Bill Gullan
Insights for Impact with David Iudica of Citi
We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the…
-
Sign Up For The Finch 5 Newsletter
Five thoughts, topics, and tips to inspire you.
