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Scott O’Neil, CEO of the Philadelphia 76ers

November 11, 2015

| Bill Gullan |

In honor of the season openings for both the NBA and NHL, we are recasting our interview with Scott O’Neil, CEO of the Philadelphia 76ers and New Jersey Devils. Scott has a very unique perspective on life, business, and branding. We sit down to discuss the Sixers brand, elevating a city with a sports team, and how “The Rule of Three” has influenced Scott’s career. If you enjoy our podcast, please subscribe and leave us a review in the store of your choice!

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About The Author: Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

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