
Champions of Purposeful Change™ Podcast
‘Champions of Purposeful Change’ brings forth stories of impact from those closest to the customer – insights leaders. Each monthly interview highlights career journeys and discusses how insights help activate the full potential of brands and businesses!
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March 4, 2016
|Bill Gullan
Anthony Bucci – Co-Founder and CEO of RevZilla: 100% Orange
Anthony Bucci, Co-Founder and CEO of RevZilla, shares his fascinating and inspiring journey from enthusiast to successful e-commerce brand builder.
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February 25, 2016
|Bill Gullan
One Big Idea: Changing the Game
Mary Hanna speaks about her tenures at Martha Stewart Living Omnimedia and Toys"R"Us through the lens of women’s empowerment, an important cultural movement…
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February 17, 2016
|Bill Gullan
The Pursuit of Happiness: Ed Harris, VP Marketing at the Valley Forge Tourism and Convention Board
Ed Harris shares his insight into the parallels in branding across the for profit and non-profits space and the role of storytelling in elevating a brand.
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February 11, 2016
|Bill Gullan
One Big Idea: M&A Branding
Bill looks at Mergers and Acquisitions (M&A) branding strategies and details the process for determining the best path for specific scenarios.
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February 3, 2016
|Bill Gullan
Reinvigorating a Business: Keira Krausz, Nutrisystem EVP & CMO
In this episode, Keira Krausz, CMO of Nutrisystem, walks us through the twists and turns of her career and the story behind the brand's success.
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January 29, 2016
|Bill Gullan
One Big Idea: Summer Dreams
Everyone has a particular place that is 'their' beach town, but how do places separated by mere miles stand apart so drastically in the minds of consumers?…
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January 21, 2016
|Bill Gullan
Accelerating the Brand: David Bookspan, Founding Partner of Dreamit Ventures
David Bookspan, Founding Partner of one of the top business accelerators in the world, shares his insight into the role of the brand in growing companies…
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January 13, 2016
|Bill Gullan
One Big Idea: The Value of Values
Bill examines how to properly develop core values that help steer an organization as well as the benefit to defining and embracing a set of brand beliefs.
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January 6, 2016
|Bill Gullan
A New Day for Bridesmaids: Nicole Staple, Co-Founder of Brideside
Nicole Staple of Brideside, shares insight into the how optimizing the customer journey has helped her company provide a better experience for bridesmaids.
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December 16, 2015
|Bill Gullan
Startups to Grown-ups: Brock Weatherup, Former Chief Digital Officer of PetSmart
Brock Weatherup shares insights into taking startups to grown-ups, developed over years in businesses including Pet360, Fathead, PetsSmart, and others.
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December 9, 2015
|Bill Gullan
One Big Idea: Early Stage Branding
Bill explains the role of brand in early stage organizations and how early thinking about brand helps prepare companies for success.
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November 25, 2015
|Bill Gullan
Join in. Geek out. Katy McCarthy, CEO of ThinkGeek
Katy McCarthy, CEO of ThinkGeek, shares her insight on balancing growth with authenticity and the impact of ThinkGeek's acquisition by GameStop.
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