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Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.

M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…

Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.

Mergers and Acquisitions require difficult brand architecture choices. Discover 10 strategies to help your business maintain its brand identity.

Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.

Want to identify and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.

If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.

Finch Sprint is a customizable brand accelerator that uses empathy, energy, and ingenuity to help organizations of all sizes go from blank slate to breakthrough in five weeks.

When the voice of the company intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.

An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.

What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.

The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.