Stay in the Loop!
The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here.
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March 28, 2023
|Bill Gullan
7 Truths of M&A Branding and How to Make Them Work for You
M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…
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March 28, 2023
|Bill Gullan
What Does a Brand Consultant Do? And How Do I Know When I Need One?
Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.
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March 9, 2023
|Bill Gullan
10 Brand Identity Strategies for Mergers & Acquisitions
Mergers and Acquisitions require difficult brand architecture choices. Discover 10 strategies to help your business maintain its brand identity.
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January 25, 2023
|John Ferreira
Socializing Insights and Data Visualization
Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.
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December 7, 2022
|John Ferreira
Insights Socialization
Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.
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November 30, 2022
|Bill Gullan
Innovation May Be Possible. But is it Purposeful?
In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.
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November 10, 2022
|Bill Gullan
Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.
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November 7, 2022
|Bill Gullan
Rebranding Strategies for M&A (A Summary of the M&A Branding Playbook Podcast)
Learn about Finch’s rebranding strategies for M&As by reading our summary of the M&A Branding Playbook. Listen to the full podcast to learn more.
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October 7, 2022
|John Ferreira
3 Key Characteristics of a Cutting-Edge Insight Community Platform
Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.
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October 3, 2022
|John Ferreira
What Makes a Great Key Insight?
Want to identify and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.
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September 15, 2022
|John Ferreira
10 Signs it’s Time to Upgrade Your Insights Community [Blog & Podcast]
If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.
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September 14, 2022
|Bill Gullan
From Data to Insight to Action with Kate Virzi SVP, Consumer Insights – Finch Brands
In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and…
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