Stay in the Loop!

In this week's episode, we look at brands that have been tarnished by events and how and why some scandals will hurt brands more than others.

B2B branding is a unique and interesting challenge for organizations across the globe. Jason Rabbino shares his insight on how to build strong B2B brands.

Kim Holdsworth manages global marketing for Splenda. In this episode, she provides a unique perspective on what makes big brands successful.

In this episode, James Giglio provides his insight into the way technology changes brand interactions and how it enables deeper connection with consumers.

In this episode, we review what makes a logo successful and detail the finer points of great logo design with Finch Brands' Creative Director, Jess Koffman.

Rob Levin, COO of Printfly shares his perspectives on the role of brand and culture in sustaining and supercharging the next stage of a business.

Cities across the nation have submitted bids to host Amazon's second headquarters, we look at the role that this has on the Amazon brand and it's future home.

Melissa Ben-Ishay and Seth Horowitz of Baked by Melissa discuss the role of brand and culture in building strong brands that grow.

In this podcast, we take another look at the things impacting the NFL's brand and that of others in the cross hairs as the cultural divide continues to widen.

We host John Ferreira and Tom Finkle who share their perspectives on the changing pace of market research and the keys to a successful research community.

One key benefit of insights communities is that they enable marketing research to become an integrated ongoing program rather than a string of ad hoc projects…

Research communities are the future as a vehicle that uses the voice of the customer to inform sales, marketing, operations, product development, and beyond.