Stay in the Loop!

In this podcast, we take another look at the things impacting the NFL's brand and that of others in the cross hairs as the cultural divide continues to widen.

We host John Ferreira and Tom Finkle who share their perspectives on the changing pace of market research and the keys to a successful research community.

Research communities are the future as a vehicle that uses the voice of the customer to inform sales, marketing, operations, product development, and beyond.

Pete Angevine, shares his journey and values-driven approach to building an entire business structure, building a brand, and connecting with the consumer.

On this episode, Jess Edelstein shares her perspective on building brands around the 'natural' movement and how to look at category disruption.

Tom Wingert, Marketing Manager of City Fitness shares how he and his team are taking a unique approach to standing out in a growing and crowded market.

When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.

In this episode, we interview Amy Kothari, CEO of My Alarm Center. Hear how she fought through difficult decisions around brand architecture & identity.

The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.

More than half of M&A situations fail to create value for organizations. We look at the often overlooked role that brand plays in a M&A situation.

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

Reeling from struggling earnings and loss of market share, GNC announced a “One New GNC” rebranding, will it be enough to pull the brand out of its slump?…