John Ferreira

After attending MRMW in Atlanta and Quirks in New York, our Chief Insights Officer reflects on his experience and shares some of the insights gained.

Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?…

Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.

Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.

Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.

Want to identify and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.

If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.

An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.

Is an online insights community right for you? Does building one sound intimidating? Read our tips to learn how to build an online community.

Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to…

Some companies make bets based on gut feelings rather than hard data because they believe research is too expensive. Boston Beer Company proved otherwise…

Online community technology is advancing fast and many full-service provider teams are lagging in their ability to fully maximize the power of these tools.