Bill Gullan

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what…

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening…

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part…

Tune in to hear about how the Therabreath brand got started, where it is today, and what it takes to build a brand that is disruptive yet authentic.

Prepare for a successful brand merger or acquisition with our expert guide covering planning, due diligence, negotiation, and tips for smooth integration of your brand. Implement a brand rollout strategy…

When it comes to M&A branding, the right path forward is unique to each situation. In order to activate the full potential of the deal from a branding...

The best brands are built from the inside out — engaged and inspired teammates create exceptional customer experiences.

“Brand architecture” refers to how brand relationships are organized and expressed, including how names (corporate and product), logos, and other brand...

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional...

The M&A branding process can feel fast and chaotic, and given everything else a leadership team is managing, overwhelming.

Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and...