Bill Gullan

Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more…

What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.

The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.

Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best…

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what…

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening…

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part…

Tune in to hear about how the Therabreath brand got started, where it is today, and what it takes to build a brand that is disruptive yet authentic.

Prepare for a successful brand merger or acquisition with our expert guide covering planning, due diligence, negotiation, and tips for smooth integration of your brand. Implement a brand rollout strategy…

When it comes to M&A branding, the right path forward is unique to each situation. In order to activate the full potential of the deal from a branding...

“Brand architecture” refers to how brand relationships are organized and expressed, including how names (corporate and product), logos, and other brand...

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...