Bill Gullan

Prepare for a successful merger or acquisition with our expert guide that covers planning, due diligence, negotiation, and tips for smooth integration.

When it comes to M&A branding, the right path forward is unique to each situation. In order to activate the full potential of the deal from a branding...

The best brands are built from the inside out — engaged and inspired teammates create exceptional customer experiences.

“Brand architecture” refers to how brand relationships are organized and expressed, including how names (corporate and product), logos, and other brand...

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional...

The M&A branding process can feel fast and chaotic, and given everything else a leadership team is managing, overwhelming.

Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and...

Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations.

Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer...

Today, we meet Seth Young, Chief Innovation Officer at PointsBet on The Real-World Branding Podcast.

Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made…