Bill Gullan

Developing a “stronger together” narrative based on brand purpose, mission, and values can impact employees’ buy-in following a merger or acquisition.

How do you know when the right time is to finish brand migration or adopt that long-term brand architecture? Find out in M&A Minute episode 6.

Discover how to achieve effective, efficient brand management post-M&A integration when multiple brands are involved. Navigate M&A successfully with us.

It's important not just to address integration topics that are right in front of you, but also to address M&A brand integration for future acquisitions.

Pop-up insights communities can be an efficient and effective mechanism to capture and track how well the change management process is working internally.

Let's clear up an often confused duo, Brand Architecture and Brand Migration. Watch our quick explainer video that dives into the difference between these two key terms.

When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.

Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.

M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…

The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.

In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.

When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.