Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

November 10, 2022
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Bill Gullan

Owning the Next 6 Weeks and M&A Brand Identity Decisions

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.

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November 7, 2022
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Bill Gullan

Rebranding Strategies for M&A (A Summary of the M&A Branding Playbook Podcast)

Learn about Finch’s rebranding strategies for M&As by reading our summary of the M&A Branding Playbook. Listen to the full podcast to learn more.

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September 14, 2022
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Bill Gullan

From Data to Insight to Action with Kate Virzi SVP, Consumer Insights – Finch Brands

In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and…

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July 26, 2022
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Bill Gullan

Are You Building Your Next Breakthrough?

Finch Sprint is a customizable brand accelerator that uses empathy, energy, and ingenuity to help organizations of all sizes go from blank slate to breakthrough in five weeks.

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July 26, 2022
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Bill Gullan

Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the…

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May 26, 2022
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Bill Gullan

Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience

When the Voice of the Company® (VOC) intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.

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May 25, 2022
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Bill Gullan

Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more…

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April 13, 2022
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Bill Gullan

What Is Brand Voice? And Why Does It Matter?

What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.

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October 21, 2021
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Bill Gullan

Full M&A Branding Playbook

Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best…

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October 13, 2021
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Bill Gullan

M&A Branding Playbook – Part 3

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what…

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October 6, 2021
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Bill Gullan

M&A Branding Playbook – Part 2

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening…

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September 29, 2021
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Bill Gullan

M&A Branding Playbook – Part 1

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part…

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