Bill Gullan

Revealing a new brand identity, MetLife has also decided to part ways with Snoopy. What does ending this iconic relationship mean for the brand?…

Chris Cera, Founder and CEO of Arcweb Technologies, shares his insights on the role of the brand in custom software solutions and branded tech.

In this week's episode, Bill examines the factors that are critical to deciding whether or not a tagline is appropriate for a brand.

Mitchell Reichgut, CEO of Jun Group, explains how advancements in mobile and digital media are transforming the way brands communicate with consumers.

We host Elisa Padilla, an accomplished sports marketer, who walks us through the intricacies of the Brooklyn Nets' rebranding process as the team moved.

In this week’s episode, we use Starbucks’ recent change in uniform policy to consider the role of visual consistency in brand personality.

We host Agata Clevenger of Destination Maternity. We take a look at how branding helps companies succeed in fixed categories with short consumption cycles.

Bill details the role of target market feedback in developing creative brand elements, with a focus on when and how to test creative designs with consumers.

In this episode, we examine the role of licensing and consumer products in brand growth with Donna Goldsmith, SVP at Tough Mudder.

Eric Sugalski speaks about the recent rebranding process of his company, Smithwise, and examine the nuances of rebranding in practice.

Carter Weiss and Frank Lin of Silas Capital explain how they leverage strong brands and storytelling to grow the businesses in which they invest.

Deborah Fine, who's managed brand-first organizations including PINK and Avon, looks at how omnichannel marketing is changing.