Marketing Strategy
Own The Last Mile
We help clients multiply the impact of their marketing spend.
With core brand elements defined, we help clients go to market with power and consistency.
Whether that means documenting key milestones and actions around a brand (re)launch or bringing structure to previously disparate sales and marketing activities, Finch Brands® is an effective downstream execution partner.
Without strong go-to-market execution, even the most skillfully conceived branding approaches will fail.
We help clients bring ideas to life in the marketplace – by planning the work and working the plan.
Our Marketing Strategy work often includes:
Profiles of target audiences so that marketing messaging/activities can be geared to who they are, how they choose, and what they think and feel.
Define marketing mix, promote efficiency, and imbue the marketing program with structure and purpose.
Support key initiatives such as M&A integration and rebranding – calendar, budgets, asset inventory, and other key topics
Whatever the engagement calls for, Finch Brands shows up with experience, expertise, energy, and a relentless focus on impact.
Access Our M&A Branding Playbook
Click here for a step-by-step review of M&A branding best practices.
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We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.
Explore Our Blog & Podcast
Gain perspective on key topics shaping brands and businesses
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June 27, 2023
|Bill Gullan
Managing Change: Employee Engagement During A Merger or Acquisition
Boost employee engagement during mergers with our guide and learn how to manage change, foster teamwork, and ensure a seamless transition.
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July 17, 2023
|Bill Gullan
How Quickly Should You Integrate Your Brands? M&A Minute
When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.
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October 10, 2023
|Bill Gullan
How to Manage Multiple Brands Post-Integration: M&A Minute
Discover how to achieve effective, efficient brand management post-M&A integration when multiple brands are involved. Navigate M&A successfully with us.
Read More
We’d like to get to know you
Reach out – to explore working together, to geek out on branding topics, to pick our brain on challenges you’re facing, or just to say hello.
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