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Innovation Consulting

Innovate With Purpose

We provide data and leadership to help clients build an innovation roadmap. 

Innovation is not just about intermittent sparks of ideas – in our hands, client innovation processes are systematic, needs-led, and repeatable.

Finch Brands® believes in needs-led innovation – a philosophy that elevates what the customer needs, not just what R&D can make. From this point of departure, we approach brand stretch and de novo innovation work. 

We harvest, build, and test innovation concepts to deliver an orderly pipeline of priorities.

We frequently lead multi-disciplinary client teams, leveraging their subject matter expertise while providing structure and leadership. Innovation is not just about sparks, but systems.

What is Innovation Strategy? Innovation strategy consulting is a specialized service to help companies discover and implement fresh ideas that boost growth and keep them competitive in the market. Our innovation strategy consulting process includes:

  • Crafting Guardrails

    To clarify brand positioning and determine fit – in ‘stretch’ cases when an existing brand is involved.

  • Using Research

    To define conscious and (unconscious) pains, gains, and jobs-to-be-done through the customer’s eyes.

  • Proprietary Frameworks

    Application of Proprietary Frameworks, plus client input to ideate and cluster potential innovation territories.

  • Concept Testing

    A round of concept testing to co-create and prioritize innovation territories. 

  • Winning
Scorecards

    A right-to-win scorecard that defines addressable market, competitive dynamics, and other go-to-market factors.

  • Innovative
Roadmaps

    An innovation roadmap deliverable that documents a 1-3 year innovation plan (with 5-10 year vision).

We capture, build, and test innovation concepts and deliver an orderly pipeline of priorities.

Finch Brands frequently leads multi-disciplinary client teams, leveraging their subject matter expertise while providing structure and leadership.

Access Our M&A Branding Playbook

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Strategy

We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.

An Adaptive Insights Community for A Multi-Dimensional Retailer

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Developing A Plant-Based Brand For The Mainstream

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Creating A New Craft Beer Brand

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Branding The 'Uber' of Propane Tanks

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