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Brand Strategy

Make Your Brand a Performance Driver

Our expert consultants define and document the core ideas on which high-performing brands are based.

Brand strategy consulting is at the heart of our brand consulting practice.

It involves defining what brands should mean, how they can position to win in a dynamic marketplace, how complicated brand portfolios should be structured, and how internal/external stakeholders should be engaged and activated.

In this pursuit, we leverage target audience and category insights and bring our clients on a journey to create a collective rallying cry for where the business goes next. 

So, whether we’re operating in a transitional moment (like M&A), defining how a strong brand can approach the next level of growth, or helping a struggling brand regain its mojo, we commit to being champions of purposeful and positive change.   

Within our brand strategy consulting practice, there are three areas of focus:

  • Brand Strategy

    Crafting a brand messaging platform, smoothing out master brand and product-level brand architecture, and helping brands define innovation territories to stretch into.

  • Business Strategy

    Working with leaders on fundamental topics such as Purpose/Mission/Values, M&A brand integration, and the overall employee/customer experience.

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  • Marketing Strategy

    Building profiles/personas of core target audiences, defining go-to-market and launch strategies, and preparing brands for activation.

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Whatever The Engagement, Clients Count On Finch Brands

Centering Insights

Whether we conduct or inherit, Finch Brands believes in the power of data to illuminate.

Real-Word Mindset

The ‘real world,’ isn’t just a collection of bio points, but a shared DNA of curiosity, creativity, and practicality.

High-Touch, High-Impact Workstyle

Our senior team drives the work and we take this journey together.

Boardroom Readiness

From Discovery through delivery, we build strong stakeholder relationships so our client contacts shine.

Access Our M&A Branding Playbook

Click here for a step-by-step review of M&A branding best practices.

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Strategy

We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.

Mastering A Complex M&A Branding Process

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Developing A Plant-Based Brand For The Mainstream

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Creating A New Craft Beer Brand

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Building A Healthcare Network With Patient-First Branding

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Explore Our Blog & Podcast

Gain perspective on key topics shaping brands and businesses

We’d like to get to know you

Reach out – to explore working together, to geek out on branding topics, to pick our brain on challenges you’re facing, or just to say hello.

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