Franklin Farms

Challenge

Franklin Farms

Challenge

For You. For Real.

With a foothold in the ethnic market under the 'Nature Soy' name, Keystone Natural Holdings sought to build a broad plant-based protein brand for the mainstream consumer. Having purchased a low-awareness brand with limited distribution ('Franklin Farms'), KNH engaged Finch Brands for an end-to-end brand creation initiative.

Process

  • Primary Research
  • Brand Strategy
  • Brand Architecture
  • Brand Stretch Strategy
  • Visual Identity Design
  • Packaging Design
  • Website Design
  • Collateral Design

How We Got There

It’s Simple. Great ingredients make great food.

We leveraged consumer research to define the positioning, target consumer, brand architecture, identity/aesthetic, product mix, and go-to-market approach. The result is a brand concept with strength and range - and we are working to bring it to life and to market.

Logo Design

We developed this look and feel for the brand inspired by uniting all of the fresh ingredients together.

Packaging Design

The packaging design was developed with the goals of standing out on the shelf and delivering a complex message in the simplest form for target consumers. The radial pattern brings all of the fresh ingredients together to show the consumer each unique ingredient in the product.
The packaging design was developed with the goals of standing out on the shelf and delivering a complex message in the simplest form for target consumers. The radial pattern brings all of the fresh ingredients together to show the consumer each unique ingredient in the product.
The packaging design was developed with the goals of standing out on the shelf and delivering a complex message in the simplest form for target consumers. The radial pattern brings all of the fresh ingredients together to show the consumer each unique ingredient in the product.

Web Design

Visual identity aesthetic and consistency across touch points are critical to expressing the brand and must work with the millennial consumer who is responsible for growth in the plant-based protein category.
Visual identity aesthetic and consistency across touch points are critical to expressing the brand and must work with the millennial consumer who is responsible for growth in the plant-based protein category.
Visual identity aesthetic and consistency across touch points are critical to expressing the brand and must work with the millennial consumer who is responsible for growth in the plant-based protein category.

Tradeshow Design

We created these banners to bring the personality of the brand to life and differentiate the brand from competitors in the marketplace at trade shows.

A little birdie
wants to tell you...