Gain deeper knowledge through our adaptive insights communities. See the world through your customer's eyes.

Innovate With Purpose

We provide data and leadership to help clients build an innovation roadmap. 

Innovation is not just about intermittent sparks of ideas – in our hands, client innovation processes are systematic, needs-led, and repeatable.

Finch Brands believes in needs-led innovation – a philosophy that elevates what the customer needs, not just what R&D can make. From this point of departure, we approach brand stretch and de novo innovation work. 

We harvest, build, and test innovation concepts to deliver an orderly pipeline of priorities.

We frequently lead multi-disciplinary client teams, leveraging their subject matter expertise while providing structure and leadership. Innovation is not just about sparks, but systems.

Our innovation consulting process includes:

  • Crafting Guardrails

    To clarify brand positioning and determine fit – in ‘stretch’ cases when an existing brand is involved.

  • Using Research

    To define conscious and (unconscious) pains, gains, and jobs-to-be-done through the customer’s eyes.

  • Proprietary Frameworks

    Application of Proprietary Frameworks, plus client input to ideate and cluster potential innovation territories.

  • Concept Testing

    A round of concept testing to co-create and prioritize innovation territories. 

  • Winning
Scorecards

    A right-to-win scorecard that defines addressable market, competitive dynamics, and other go-to-market factors.

  • Innovative
Roadmaps

    An innovation roadmap deliverable that documents a 1-3 year innovation plan (with 5-10 year vision).

We capture, build, and test innovation concepts and deliver an orderly pipeline of priorities.

Finch Brands frequently leads multi-disciplinary client teams, leveraging their subject matter expertise while providing structure and leadership.

Access Our M&A Branding Playbook

Click here for a step-by-step review of M&A branding best practices.

Download
Strategy

We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.

Explore Our Blog & Podcast

Gain perspective on key topics shaping brands and businesses

We’d like to get to know you

Reach out – to explore working together, to geek out on branding topics, to pick our brain on challenges you’re facing, or just to say hello.

Get In Touch