Champions of Purposeful Change™ Podcast

‘Champions of Purposeful Change’ brings forth stories of impact from those closest to the customer – insights leaders. Each monthly interview highlights career journeys and discusses how insights help activate the full potential of brands and businesses!

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November 10, 2022
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Bill Gullan

Owning the Next 6 Weeks and M&A Brand Identity Decisions

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.

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September 14, 2022
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Bill Gullan

From Data to Insight to Action with Kate Virzi SVP, Consumer Insights – Finch Brands

In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and…

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July 26, 2022
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Bill Gullan

Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the…

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May 25, 2022
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Bill Gullan

Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more…

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October 21, 2021
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Bill Gullan

Full M&A Branding Playbook

Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best…

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October 13, 2021
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Bill Gullan

M&A Branding Playbook – Part 3

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what…

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October 6, 2021
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Bill Gullan

M&A Branding Playbook – Part 2

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening…

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September 29, 2021
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Bill Gullan

M&A Branding Playbook – Part 1

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part…

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July 28, 2021
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Bill Gullan

Building an Authentic Brand – Therabreath – Phil Rubin, President

Tune in to hear about how the Therabreath brand got started, where it is today, and what it takes to build a brand that is disruptive yet authentic.

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April 30, 2021
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Bill Gullan

‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...

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April 8, 2021
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Bill Gullan

Marketing a Cause – Darren Sudman, CEO – Unless Agency

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional...

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March 25, 2021
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Bill Gullan

Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods

Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and...

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