Champions of Purposeful Change™ Podcast

Bill examines the two critical components of what it takes to be a true lifestyle brand and looks at classic examples of lifestyle brands across categories.

Sarah Van Aken shares her experience across industries to explain how companies move beyond the product to become a lifestyle brand.

In this week’s episode, Bill discusses the benefit of having a sales background in one’s career as preparation for our industry and beyond.

Bill shares his professional background, explains key trends he sees shaping branding today, and explains what it means to be a real-world branding agency.

In this episode, Bill uses the airline industry as an example of the value of seeking, and the risks of neglecting, a great customer experience...

In this episode, we discuss elements of successful brand destinations, how to think about experiential marketing, and how to weave a brand into destinations…

Bill takes a look at global brand strategies to emphasize what one must consider as brands expand into global markets.

Rhode Island’s recent branding campaign has caused an uproar on social media and beyond. Bill discusses the perils of separating the strategy and creative.

Ana Kornegay, Brand Director of Jack Daniel's Craft and Luxury, details what it takes to balance and grow an iconic brand in an ever-changing market.

In this week’s episode, Bill discusses the complementary role and value of brand marketing as a companion to sales efforts.

Matt Hoffman, Founder and CEO of Bleacher Creatures. Ripe with insights and advice, Matt’s entrepreneur journey is exciting, educational, and entertaining.

Bill examines the differences between a brand refresh and a rebranding, as well as the reasons why a rebrand may or may not be right for an organization.