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From Finch Brands' experience, Brand Architecture is one of the most overlooked tools for driving growth in a CEO’s toolkit.

Senior Brand Strategist, Annette Saggiomo, discusses the concept of brand authenticity and why it’s become such an effective marketing tool.

Our president, creative director, and senior art director discuss the development of an enhanced market position and a website redesign for Finch Brands.

Daniel Erlbaum, CEO, discusses creating a set of core values that work for your company.

This week's Finch Post answers one question: how can Ben Franklin Technology Partners of Southeastern PA succinctly explain what it does and why it matters?…

Ever wondered what our internships are like at Finch Brands? Our current interns discuss branding, new perspectives, and the politics of office candy.

Our creative director broke the sacred vows of Creative Team secrecy to bring you our latest blog post—what every good branding agency creative team knows.

For the Philadelphia brand, the crux of the issue is that the structure of our regional marketing apparatus is nonsensical and ultimately self-defeating.

Enjoy this video from the Finch Brands leadership team covering Reasons to Rebrand for organizations wondering if they’ve reached that critical point.

With the announcement of the Apple Watch comes much excitement and speculation—but will it be the next iPad? Or Google Glass?…

Finch Brands president, Bill Gullan, weighs in on the benefits of a liberal arts education in the branding industry.

Finch Brands' clients have been thinking about Vision and Mission—the last few years have been fast-paced as to reveal the need to reassess brand strategy.