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The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

Finch Brands was engaged to develop the Sixers' Together We Build campaign, and after last night's performance, we believe this is the end of the beginning.

Philly Face Off - National Donut Day…

A case study of the rebranding of the borough of Wildwood Crest.

Two deeply cherished brands find themselves in serious trouble – both Volkswagen and The Muppets are guilty of letting loyalists down in a big way.

We are proud to announce the promotion of John Ferreira to the position of SVP/GM.

Finch Brands has positioned itself to be able to change. We are proud to see Jordan Goldenberg taking a step into his new career. Read more about Jordan here.

The Unfortunate Truth About Failure (The Current State of the 76ers)…

Two Finches share their thoughts on their latest toy- the Apple Watch.

While the Apple brand clearly transcends all boundaries, does its newest innovation, the Apple Watch, suit an equally broad and diverse user base?…

Finch Brands finds the middle market may invest in consumer research in high leverage situations, but companies do not possess a consistent flow of insight.