Stay in the Loop!
The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here.
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November 4, 2014
|Bill Gullan
Intern Insights: Life at Finch Brands
Ever wondered what our internships are like at Finch Brands? Our current interns discuss branding, new perspectives, and the politics of office candy.
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October 15, 2014
|Bill Gullan
3 Secrets Every Good Branding Agency Creative Team Knows
Our creative director broke the sacred vows of Creative Team secrecy to bring you our latest blog post—what every good branding agency creative team knows.
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September 30, 2014
|Bill Gullan
The Philadelphia Brand – A Progress Report
For the Philadelphia brand, the crux of the issue is that the structure of our regional marketing apparatus is nonsensical and ultimately self-defeating.
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September 23, 2014
|Bill Gullan
3 Signs Your Company Needs to Rebrand
Enjoy this video from the Finch Brands leadership team covering Reasons to Rebrand for organizations wondering if they’ve reached that critical point.
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September 22, 2014
|Bill Gullan
What to Watch
With the announcement of the Apple Watch comes much excitement and speculation—but will it be the next iPad? Or Google Glass?…
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September 10, 2014
|Bill Gullan
Branding and the Liberal Arts
Finch Brands president, Bill Gullan, weighs in on the benefits of a liberal arts education in the branding industry.
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September 4, 2014
|Bill Gullan
How Deep is Your Brand?
Finch Brands' clients have been thinking about Vision and Mission—the last few years have been fast-paced as to reveal the need to reassess brand strategy.
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August 14, 2014
|Bill Gullan
Head Case – Rebranding Mental Health
In the wake of Robin Williams's death, Finch Brands president, Bill Gullan wrote about rebranding mental health to contribute to broader understanding.
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April 30, 2014
|Bill Gullan
A Matter of Trust
As with any stimulating project that leads to a positive conclusion, we’re proud to have authored the rebranding of Liberty Property Trust.
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February 27, 2014
|John Ferreira
3 Common Mistakes in Focus Group Moderation
As I've moved into my current role at Finch Brands, there's one thing I’ve been greedy about is continuing in the role of primary focus group moderator.
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February 18, 2014
|Bill Gullan
The Philadelphia Brand – A Progress Report
Back in August, I used this space to excoriate the Philadelphia tourism and hospitality industry for their lack of focus on building a brand.
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February 5, 2014
|Bill Gullan
Social Media Needs to Get Back on Brand
One of the most interesting things about Super Bowl Sunday – beyond the game (not this year) and the ads (so-so) has become the ‘second screen’ experience.
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