Please enjoy the below video — a (slightly) tongue-in-cheek presentation from the Finch Brands leadership team covering Reasons to Rebrand for organizations wondering if they’ve reached that critical inflection point. We enjoyed the process of creating this, but we know rebranding is serious business.
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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Gain perspective on key topics shaping brands and businesses.
December 6, 2024
|Bill Gullan
In this 6-part blog series on brand naming we explore the importance of considering process risks and executional risks when changing or creating a brand name.
November 22, 2024
|Bill Gullan
Before you consider a brand name change, do you have a strategy in place? Here's the brand name change strategy we recommend to our clients.
November 15, 2024
|Bill Gullan
Thinking about hiring a brand consultant? Discover how to choose the best brand consultant, things to consider before hiring a brand consultant, and more.
Five thoughts, topics, and tips to inspire you.
