Bill Gullan

Discover how to achieve effective, efficient brand management post-M&A integration when multiple brands are involved. Navigate M&A successfully with us.

It's important not just to address integration topics that are right in front of you, but also to address M&A brand integration for future acquisitions.

Pop-up insights communities can be an efficient and effective mechanism to capture and track how well the change management process is working internally.

Let's clear up an often confused duo, Brand Architecture and Brand Migration. Watch our quick explainer video that dives into the difference between these two key terms.

When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.

Boost employee engagement during mergers with our guide and learn how to manage change, foster teamwork, and ensure a seamless transition.

Developing a “stronger together” narrative based on brand purpose, mission and values can impact employees’ buy-in following a merger or acquisition.

Bounce & Build™ is an agile qualitative research method that incorporates the Voice of the Customer® (VOC) and encourages co-creation.

The M&A integration process can lead to increases in levels of stress and anxiety. Here are 6 ways to approach employee communication with empathy.

Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.

M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…

Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.