Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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June 15, 2023
|Bill Gullan
M&A Integration: Align Employees Around Purpose, Mission, & Values
Developing a “stronger together” narrative based on brand purpose, mission and values can impact employees’ buy-in following a merger or acquisition.
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May 17, 2023
|Bill Gullan
Bounce & Build™: A Blueprint for Co-Creating in the Real World
Bounce & Build™ is an agile qualitative research method that incorporates the Voice of the Customer® (VOC) and encourages co-creation.
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May 10, 2023
|Bill Gullan
Why the Best Post-M&A Brands Are Built from the Inside Out
The M&A integration process can lead to increases in levels of stress and anxiety. Here are 6 ways to approach employee communication with empathy.
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April 28, 2023
|Bill Gullan
The Name Game: Seven Truths About M&A Brand Naming
Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.
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March 28, 2023
|Bill Gullan
7 Truths of M&A Branding and How to Make Them Work for You
M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…
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March 28, 2023
|Bill Gullan
What Does a Brand Consultant Do? And How Do I Know When I Need One?
Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.
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March 9, 2023
|Bill Gullan
10 Brand Identity Strategies for Mergers & Acquisitions
Mergers and Acquisitions require difficult brand architecture choices. Discover 10 strategies to help your business maintain its brand identity.
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November 30, 2022
|Bill Gullan
Innovation May Be Possible. But is it Purposeful?
In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.
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November 10, 2022
|Bill Gullan
Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.
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November 7, 2022
|Bill Gullan
Rebranding Strategies for M&A (A Summary of the M&A Branding Playbook Podcast)
Learn about Finch’s rebranding strategies for M&As by reading our summary of the M&A Branding Playbook. Listen to the full podcast to learn more.
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September 14, 2022
|Bill Gullan
From Data to Insight to Action with Kate Virzi SVP, Consumer Insights – Finch Brands
In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and…
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July 26, 2022
|Bill Gullan
Are You Building Your Next Breakthrough?
Finch Sprint is a customizable brand accelerator that uses empathy, energy, and ingenuity to help organizations of all sizes go from blank slate to breakthrough in five weeks.
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