Bill Gullan

Bill examines how to properly develop core values that help steer an organization as well as the benefit to defining and embracing a set of brand beliefs.

Nicole Staple of Brideside, shares insight into the how optimizing the customer journey has helped her company provide a better experience for bridesmaids.

As the year comes to a close, like many others we take some time to reflect on the first (almost) year of our podcast.

Brock Weatherup shares insights into taking startups to grown-ups, developed over years in businesses including Pet360, Fathead, PetsSmart, and others.

Bill explains the role of brand in early stage organizations and how early thinking about brand helps prepare companies for success.

Katy McCarthy, CEO of ThinkGeek, shares her insight on balancing growth with authenticity and the impact of ThinkGeek's acquisition by GameStop.

Bill explores the naming process and provides guidance on effective ways to structure ideation and selection.

Scott O’Neil, CEO of the Philadelphia 76ers and New Jersey Devils shares his unique perspective on life, business, and branding in this podcast.

Bill explores the increased non-profit interest in branding and provides insight into the challenges and opportunities these unique organizations face.

With over a decade of experience at Campbell Soup, John has a unique perspective on the consumer’s role in shaping brand strategy and progressing companies.

Two deeply cherished brands find themselves in serious trouble – both Volkswagen and The Muppets are guilty of letting loyalists down in a big way.

In this episode, Bill demonstrates the value of a brand and the true cost of brand betrayal in the short and long term.