Ariel DuChene

Ariel DuChene is Vice President of Insights & Strategy at Finch Brands. She works with executive teams to navigate growth, transformation, and brand change by turning research and customer understanding into clear strategic direction. Throughout her career, she has partnered with leading organizations including Kraft Heinz, Gillette, Mars Wrigley, McCormick, Energizer, Smucker's, Nespresso, Humana, and UnitedHealthcare, helping them uncover opportunities for innovation, strengthen brand positioning, and accelerate growth. At Finch, Ariel leads engagements spanning customer insights, brand strategy, stakeholder engagement, and post-merger brand integration.