70-90% of mergers and acquisitions fail to create value. Smart M&A branding helps set companies up for success.

Mergers and acquisitions have long been a key strategy for businesses across the globe. It’s unfortunate that in reality, the majority of these decisions fail to create value for organizations.

Many factors contribute to failed M&A activity, yet the keys to success often rely on less tangible factors than on just financials or operational integration. In the wake of the countless complex decisions that the leadership team is required to make before, during, and after a merger, core M&A brand choices are often rushed and poorly planned.

Finch Brands has an experienced team of M&A branding consultants that use advanced frameworks for defining optimal M&A branding strategy and M&A brand architecture strategy. Our creative team then uses this strategic direction to bring energized brands to life.

Key M&A Branding Principles

M&A branding sends a signal

In an merger or acquisition, M&A branding decisions are a principal symbol of the business strategy – a declaration of what the world should expect from the new entity.

Internal and external concerns

M&A brand architecture choices send signals to three stakeholder groups: the customer, the team, and outsiders (investors, partners, etc.). It's important to consider what brand choices say or don’t say.

The right choice is situational

The right M&A brand architecture approach is situational, based on both the business strategy and nature of existing brand equities.

The process is difficult

With many factors to consider and a lot of emotion clouding these decisions, it's often difficult for teams to be objective when making brand choices. Working with an objective M&A branding expert allows for the right business decision to come through.

Get the M&A Brand Architecture white paper.


Learn More About M&A Branding

10 M&A Brand Architecture Strategies

Choices around M&A brand strategy or M&A brand architecture send important signals to key stakeholders. These decisions express to employees, investors, customers, and the market, where the entity is headed, what’s changing, and what’s staying the same. Making the right M&A brand strategy decisions is critical to activating the full potential of any merger or acquisition.

Read More

M&A Marketing Podcast - Choosing the Right Brand Strategy for Your Merger

In this episode of the Real-World Branding podcast, we review the 10 different branding options firms have in merger and acquisition situations and discuss how to decide which M&A brand approach is best for your specific situation.

Read More

M&A Marketing Podcast - Branding After Mergers and Acquisitions

In this episode of the Real-World Branding podcast, we we look at the need for practitioners to understand the critical role that brand plays in the success or failure of M&A events.

Read More

Key Ingredients to Making M&A Branding Decisions

With 70-90% of mergers failing to create value, this decision carries significant weight. One thing has been abundantly clear throughout – the right M&A brand architecture approach is situational.

Read More

A little birdie
wants to tell you...