Looking for the latest trends in online insight community provider capabilities? Whether you have an existing market research online community (MROC) provider solution you’re looking to benchmark or are considering one for the first time, this guide has content to help you navigate the increasingly complex world of online insight community management to find the best solution for your needs.
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Learn about how Boston Beer steered explosive business growth by putting the voice of the consumer at the heart of decision making through a FinchSight insight community. With an on-demand insight community, Boston Beer now makes faster, smarter decisions to seize emerging opportunities faster than larger competitors.
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Online insight communities are an incredibly powerful and efficient way to gather insights, but as with all market research methodologies, the outputs are only as strong as the thinking that goes into what you ask and how you ask it. Here are some creative ways to leverage the tools available from top online insight community providers to go deeper and learn more about your customer target.
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Online insight communities used to be a niche and novel solution for early adopter consumer insights teams and customer-obsessed organizations. Simply having one was a unique competitive advantage. Insights communities are now a critical resource for the majority of the world’s leading brands and businesses. Here's what you should know before you invest.
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Market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer obsessed” isn’t always there. Check out this blog for ideas around how to get more from online insight communities when you have less funding to work with.
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Staying on top of the latest trends and standards in online insight communities can be tricky. Online insight community provider technology is advancing faster than ever and many full-service provider teams are lagging in their ability to fully maximize the power of these tools. This insight community provider checklist can help ensure you select the best online insight community provider for your needs.
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Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to explore the emotional side of consumer decisions and brand perceptions.
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The failure of companies to innovate is always a strategic problem. In 1957, the life-expectancy of a company in the S&P 500 index was 75 years. Today, it’s just 15 years. The need for customer-lead innovation is bigger than ever and insight communities are an important part of the solution. Learn about how insight communities can provide a rich window into customer needs to fuel your innovation process.
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Our Chief Insights Officer John Ferreira was featured as a special guest on the HappyMR podcast at the recent Insights Association Annual Conference. This 7 minute mini podcast covers provides a brief introduction to FinchSight insight communities and a brief discussion of the latest trends in market research.
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An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.
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