Increase Your Return on Insights.

FinchSight is a next generation online insights community solution that combines expert research support with cutting-edge technology.

Why FinchSight?

More Powerful Research Engine.

FinchSight insights communities allow for larger sample sizes and a broad array of cutting-edge market research tools and plug-ins.

What We Offer

More Impactful Strategic Support.

Our team of experienced brand strategy consultants help take work off your plate and drive your business.

Who We Are

More Efficient Investment.

FinchSight insight communities have everything you need, and nothing you don’t, offering superior value to drive your research ROI.

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Insight Community News

Online Communities – 2019 Benchmarking Guide

Looking for the latest trends in online community provider capabilities? Whether you have an existing market research online community (MROC) provider solution you’re looking to benchmark or are considering one for the first time, this guide has content to help you navigate the increasingly complex world of online community management to find the best solution for your needs.

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3 Trends Increasing the Impact of Online Communities

With new advances in technology and full service staffing strategies, online communities from innovative insight community providers are becoming more powerful than ever. Learn more about the latest trends in the world of online communities and how they can help your brand.

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5 Surprisingly Effective Ways to Gather Insights from Online Communities

Insight communities are an incredibly powerful and efficient way to gather insights, but as with all market research methodologies, the outputs are only as strong as the thinking that goes into what you ask and how you ask it. Here are some creative ways to leverage the tools available from top online community providers to go deeper and learn more about your customer target.

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5 Things To Know Before Investing In An Insight Community

The Market Research Online Community (MROC) used to be a niche and novel solution for early adopter consumer insights teams and customer-obsessed organizations. Simply having one was a unique competitive advantage. Insights communities are now a critical resource for the majority of the world’s leading brands and businesses. Here's what you should know before you invest.

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4 Ways to Protect Your Online Insight Community When Budgets Get Cut

Market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer obsessed” isn’t always there. Check out this blog for ideas around how to get more from insight communities when you have less funding to work with.

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Provider Checklist – Find the Top Online Community Providers for Your Needs

Staying on top of the latest trends and standards in online insight communities can be tricky. Online community provider technology is advancing faster than ever and many full-service provider teams are lagging in their ability to fully maximize the power of these tools. This insight community provider checklist can help ensure you select the best online community provider for your needs.

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