Insights communities are an incredibly powerful and efficient way to gather insights, and that many businesses stand to benefit from them by getting more bang for their market research buck. But the benefit is even better than you think, in ways you probably haven’t thought of.
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The Market Research Online Community (MROC) used to be a niche and novel solution for early adopter consumer insights teams and customer-obsessed organizations. Simply having one was a unique competitive advantage. Insights communities are now a critical resource for the majority of the world’s leading brands and businesses.
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