Looking for the latest trends in insight community provider capabilities? Whether you have an existing market research online community (MROC) provider solution you’re looking to benchmark or are considering one for the first time, this guide has content to help you navigate the increasingly complex world of online insight community management to find the best solution for your needs.
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With new advances in technology and full service staffing strategies, online insight communities from innovative insight community providers are becoming more powerful than ever. Learn more about the latest trends in the world of online insight communities and how they can help your brand.
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Insight communities are an incredibly powerful and efficient way to gather insights, but as with all market research methodologies, the outputs are only as strong as the thinking that goes into what you ask and how you ask it. Here are some creative ways to leverage the tools available from top online community providers to go deeper and learn more about your customer target.
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The Market Research Online Community (MROC) used to be a niche and novel solution for early adopter consumer insights teams and customer-obsessed organizations. Simply having one was a unique competitive advantage. Insights communities are now a critical resource for the majority of the world’s leading brands and businesses. Here's what you should know before you invest.
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Market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer obsessed” isn’t always there. Check out this blog for ideas around how to get more from insight communities when you have less funding to work with.
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Staying on top of the latest trends and standards in online insight communities can be tricky. Online insight community provider technology is advancing faster than ever and many full-service provider teams are lagging in their ability to fully maximize the power of these tools. This insight community provider checklist can help ensure you select the best community provider for your needs.
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