Stay in the Loop!

Discover how to communicate mergers and acquisitions with a customer-centric approach to ensure customer loyalty and market patience during transitions.

Matt Thell, Senior Strategist at General Mills joins podcast host and President of Finch Brands, Bill Gullan to talk insights and innovation.

Champions of Purposeful Change spotlights those who are making an impact in their companies - especially those making a difference in Insights roles. It combines compelling career journeys with the…

A brand architecture technique that organizations use when they're acquiring companies is using an endorser. Learn all about endorser brand strategy.

Our shiny new website showcases our key product areas, from Finch Insight Communities to M&A Brand Integration, better than ever before.

When M&A branding complexity is difficult or intimidating, consider a staggered rollout as a valuable option for brand migration and brand integration.

Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.

Using a decision tree can help you systematically migrate your brands when making a string of acquisitions. Find out how in M&A Minute episode 8.

During M&A moments, product brand architecture can be overwhelming – but it's also a unique opportunity to clean up. Learn more in M&A Minute episode 7.

Developing a “stronger together” narrative based on brand purpose, mission and values can impact employees’ buy-in following a merger or acquisition.

TMRE 2023 reinforced the power of insights communities and the role that qualitative research plays in helping businesses achieve meaningful insights. …

How do you know when the right time is to finish brand migration or adopt that long-term brand architecture? Find out in M&A Minute episode 6.