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Does your current insights community partner truly understand your business? Discover the first sign that it's time to switch providers.

Insights communities are one of the most powerful market research tools available today as they allow you to directly connect with your consumers.

After attending MRMW in Atlanta and Quirks in New York, our Chief Insights Officer reflects on his experience and shares some of the insights gained.

Pop-up insights communities can be an efficient and effective mechanism to capture and track how well the change management process is working internally.

Let's clear up an often confused duo, Brand Architecture and Brand Migration. Watch our quick explainer video that dives into the difference between these two key terms.

When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.

Boost employee engagement during mergers with our guide and learn how to manage change, foster teamwork, and ensure a seamless transition.

Developing a “stronger together” narrative based on brand purpose, mission and values can impact employees’ buy-in following a merger or acquisition.

Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?…

Bounce & Build™ is an agile qualitative research method that incorporates the Voice of the Customer® (VOC) and encourages co-creation.

The M&A integration process can lead to increases in levels of stress and anxiety. Here are 6 ways to approach employee communication with empathy.

Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.