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Complexity in Branding: Jason Bannon- Ben Franklin Technology Partners

What is it like to manage the Snoopy brand? To be at DoubleClick in the early days? To wade through the depth of Ben Franklin Technology Partners and simplify its message? Jason Bannon answers these questions in our latest episode and reflects on his career as a ‘branding troubadour’. If you enjoy our podcast, subscribe and leave us a rating!

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About The Author: Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

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