John Ferreira

Insights and market research budgets often get cut – even in good years. Despite living in the apparent age of “Customer Obsession,” the funding it takes to truly be “customer…

The online customer insights community landscape has radically changed. In recent years there have been several major shifts involving what communities are used for and why they’re so important. Each…

Insights communities are a critical resource for the majority of the world’s leading brands and businesses. Learn more about online insights communities here.

Insights communities can be an invaluable tool for any organization that aspires to climb the ladder of consumer-centricity and become truly customer-obsessed. In this blog, we reveal how the Fortune…

In this week's episode, we sit down with Tim DeGennaro and John Ferreira to discuss the shifts in the world of market research and methodologies.

With insights communities, you can play, take risks, pivot, experiment, and evolve to include the customer’s voice into any challenge you're facing.

We host John Ferreira and Tom Finkle who share their perspectives on the changing pace of market research and the keys to a successful research community.

One key benefit of insights communities is that they enable marketing research to become an integrated ongoing program rather than a string of ad hoc projects…

Research communities are the future as a vehicle that uses the voice of the customer to inform sales, marketing, operations, product development, and beyond.

As our clients seek to build strong innovation programs, Finch Brands is often called upon to capture, manage, and filter the voice of the marketplace.

Finch Brands finds the middle market may invest in consumer research in high leverage situations, but companies do not possess a consistent flow of insight.

As I've moved into my current role at Finch Brands, there's one thing I’ve been greedy about is continuing in the role of primary focus group moderator.