Bill Gullan

Tom Wingert, Marketing Manager of City Fitness shares how he and his team are taking a unique approach to standing out in a growing and crowded market.

When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.

We review the 10 prevailing approaches to brand identity after an M&A and how to decide which approach is best for your specific situation.

In this episode, we interview Amy Kothari, CEO of My Alarm Center. Hear how she fought through difficult decisions around brand architecture & identity.

The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.

More than half of M&A situations fail to create value for organizations. We look at the often overlooked role that brand plays in a M&A situation.

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

Reeling from struggling earnings and loss of market share, GNC announced a “One New GNC” rebranding, will it be enough to pull the brand out of its slump?…

We take a look at the state of the NFL's brand and how cultural trends are shaping the future of the league.

Finch Brands was engaged to develop the Sixers' Together We Build campaign, and after last night's performance, we believe this is the end of the beginning.

We take a nonpartisan look at branding presidential candidates and the role and effectiveness of campaign slogans across the years.

Revealing a new brand identity, MetLife has also decided to part ways with Snoopy. What does ending this iconic relationship mean for the brand?…