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From Soup to Us: John Ferreira, SVP and General Manager of Finch Brands
“The best agency people were once clients themselves.” Words we strongly believe in here that also perfectly describe this week’s guest, John Ferreira, SVP and General Manager of Finch Brands. With over a decade of experience in brand management and consumer insights roles at Campbell Soup, as well as his tenure leading the Finch Strategy team, John has a unique perspective into the consumer’s role in shaping brand strategy and helping companies progress. If you like our podcast, please subscribe and leave us a rating!
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About The Author: Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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October 10, 2024
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Bill Gullan
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