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Beer and Beyond – Audrey Chee-Read, Strategy and Insights Manager – Boston Beer Company
Audrey Chee-Read, Strategy and Insights Manager at Boston Beer Company joins us today on Real-World Branding. Boston Beer Co. is the parent company of not only Sam Adams, but Twisted Tea, Angry Orchard, Truly Hard Seltzer, Dogfish Head and many more. Audrey discusses her travels and career path, how Boston Beer has successfully brought in new brands through the power of observation and not being afraid of failure, how hard seltzer is evolving, and some words of advice. If you like our podcast, please subscribe!
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About The Author: Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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October 10, 2024
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Bill Gullan
Data-Fluent Storytelling with Rebecca Farabaugh
Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly,…
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