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‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness
Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, navigated COVID, and are strongly positioned in the home wellness marketplace. Watkins Wellness is the world’s leading manufacturer of hot tubs/spas and maker of aquatic fitness products. If you like our podcast, please subscribe!
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About The Author: Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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October 10, 2024
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Bill Gullan
Data-Fluent Storytelling with Rebecca Farabaugh
Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly,…
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