Internal Brand Consulting
Winning Brands Are Built ‘Inside Out’
We document and disseminate core brand ideas inside client organizations – often, where it matters most.
Finch Brands® believes that an engaged and educated workforce is a necessary precondition of brand strength in the marketplace.
As such, our brand consulting practice extends to internal applications – which are fundamental to cultural and economic success. We support clients in moments of transition and opportunity – so that all teammates ‘live the brand,’ resulting in unity of purpose and deliberate culture-building.
We develop content and tools for employees to truly ‘live the brand.’
To engage and inspire teammates, a brand’s core principles must be clear, well-socialized and inspiring. From culture to talent attraction, we help clients make progress.
Our range of internal brand consulting services includes:
-
Purpose, Mission, & Values
A tried-and-true process to rally around and document the core ideas on which high-performing brands are based.
-
Employer Value Proposition (EVP)
A research-based framework to define and enhance talent attraction efforts.
-
Internal Campaigns
We craft and design internal communications campaigns from key annual themes to the entire range of assets needed.
-
Brand Education
In rebranding or M&A integration moments, we develop key internal artifacts such as brand books, ‘swag,’ environmental/signage, and training curricula.
Activate the full potential of the brand as a cultural anchor.
Given the importance to internal teams of brands that educate and inspire, Finch Brands provides a full range of insights, strategy, and design capabilities.
Access Our M&A Branding Playbook
Click here for a step-by-step review of M&A branding best practices.
Download
We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.
Explore Our Blog & Podcast
Gain perspective on key topics shaping brands and businesses
-
November 24, 2023
|Bill Gullan
M&A Integration: Align Employees Around Purpose, Mission, & Values
Developing a “stronger together” narrative based on brand purpose, mission, and values can impact employees’ buy-in following a merger or acquisition.
Read More -
July 16, 2024
|Bill Gullan
Purpose, Mission, Values- Building Inside Out
The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.
Read More -
May 26, 2022
|Bill Gullan
Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience
When the Voice of the Company® (VOC) intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.
Read More
We’d like to get to know you
Reach out – to explore working together, to geek out on branding topics, to pick our brain on challenges you’re facing, or just to say hello.
Get In Touch