B2B Marketing Associate Director

• Activate the approved 2027 marketing strategy and budget, converting the plan into clear workstreams, sequencing, ownership, milestones, partner briefs, and measurable outcomes.
• Own the strategic activation and ongoing evolution of Finch’s B2B marketing plan, preserving alignment to the approved 2027 strategy and budget while adapting intelligently as performance, market conditions, and business priorities evolve.
• Translate business priorities into clear audience strategies, campaign plans, messages, content themes, channel choices, budgets, and measures of success.
• Advise senior leaders on where marketing can create the greatest impact, including what to prioritize, stop, test, or scale.
• Lead quarterly planning and performance reviews, using data and market signals to recommend shifts in investment and activity.
• Coordinate internal contributors and external partners to deliver an integrated, high-quality marketing program with clear ownership and accountability.

• Set the editorial and thought leadership strategy for Finch Brands and its priority practices, ensuring content reinforces differentiated positioning and supports the buyer journey.
• Partner with Finch leaders and subject matter experts to identify strong points of view and turn research, presentations, client work, conversations, and emerging trends into compelling B2B content.
• Lead the development and editorial quality of LinkedIn content, executive thought leadership, articles, case studies, newsletters, webinars, landing pages, sales enablement, and proprietary research.
• Create a repeatable content engine that efficiently repurposes high-value ideas across channels and formats without sacrificing quality or distinctiveness.
• Ensure all content reflects Finch’s voice, standards, business priorities, and the needs of senior decision-makers.

• Own the strategic roadmap for Finch’s website visibility and content performance across traditional search, Google AI Overviews, answer engines, and generative AI platforms.
• Serve as the primary internal partner to Finch’s external SEO/GEO agency, setting priorities, providing business context, pressure-testing recommendations, and ensuring agreed actions are implemented.
• Stay actively informed on developments in SEO, generative search, answer engines, and discovery behavior, translating changes into clear implications and actions for Finch.
• Identify and prioritize opportunities for original research, authoritative content, structured content, third-party signals, technical improvements, and website enhancements that strengthen discoverability and conversion.
• Establish a disciplined content refresh and optimization program based on performance, priority buyer questions, competitive gaps, and AI citation potential.
• Track visibility and performance, periodically summarizing what is changing, what matters for Finch, and what the business should do next.

• Lead campaign strategy and execution in HubSpot, including audience segmentation, email, landing pages, forms, workflows, nurture programs, lead capture, routing, and reporting.
• Partner with business development to define priority audiences, strengthen campaign follow-up, improve lead quality, and connect marketing activity to pipeline progression.
• Establish and maintain campaign architecture, naming conventions, lifecycle stages, attribution practices, UTM standards, and CRM data quality.
• Build dashboards and reporting that connect channel performance to meaningful business outcomes, not simply activity metrics.
• Use performance data to optimize messaging, content, conversion paths, channel mix, and investment.

• Set the strategy and lead planning for Finch’s trade shows, webinars, executive events, and sponsorships, including approximately six to eight industry events each year.
• Define the role of each event in the broader growth plan, with clear target audiences, messages, engagement strategies, content capture, follow-up plans, budgets, and success measures.
• Lead cross-functional coordination across internal stakeholders, speakers, vendors, designers, event organizers, and business-development colleagues.
• Continuously improve how Finch shows up through stronger messaging, experiences, thought leadership, creative activation, and post-event conversion.
• Conduct post-program reviews and make evidence-based recommendations about what to repeat, change, expand, or discontinue.

• Provide clear direction, briefs, feedback, and quality standards to internal contributors, designers, freelancers, and agency partners.
• Manage external partner scopes, priorities, timelines, deliverables, and budgets, ensuring the work advances Finch’s strategy and meets expectations.
• Develop scalable processes, templates, and operating rhythms that improve speed, consistency, visibility, and accountability across marketing.
• Support and coach more junior marketing resources as the function grows, while remaining willing to personally draft, edit, build, and troubleshoot when needed.
• Serve as a steward of Finch’s brand and help evolve how the firm presents itself across every marketing touchpoint.

• Bachelor’s degree in marketing, communications, business, journalism, English, or a related field, or equivalent relevant experience.
• Approximately seven to ten years of progressive B2B marketing experience, including significant ownership of integrated programs in professional services, consulting, research, technology, financial services, or another complex business environment.
• Demonstrated ability to develop marketing strategy and personally drive execution across content, digital, email, social, events, and demand generation.
• Exceptional writing, editing, positioning, and message-development skills for executive and senior business audiences.
• Advanced hands-on experience with HubSpot Marketing Hub, including segmentation, campaigns, automation, landing pages, forms, reporting, and CRM integration.
• Strong knowledge of LinkedIn strategy and executive thought leadership, with an understanding of how company and individual voices work together.
• Working expertise in SEO and a strong, current understanding of GEO, AEO, AI search visibility, and emerging digital discovery practices.
• Demonstrated experience using analytics and performance data to make recommendations, allocate resources, and improve outcomes.
• Experience leading agencies, vendors, and cross-functional stakeholders without relying solely on formal authority.
• Strong project leadership, prioritization, budget management, and quality-control skills across multiple concurrent initiatives.
• Executive presence and comfort advising, challenging, and collaborating with senior leaders and subject matter experts.
• Ability to operate independently in a primarily remote environment with high ownership, sound judgment, and proactive communication.

• Experience marketing consulting, market research, insights communities, technology, private equity, M&A advisory, or other sophisticated professional services.
• Experience marketing to CIOs, insights and market-research executives, private equity professionals, and portfolio company leaders.
• Experience leading proprietary research, integrated thought leadership campaigns, account-based marketing, or executive-level events.
• HubSpot certification or comparable advanced platform expertise.
• Familiarity with WordPress, Google Analytics, Google Search Console, LinkedIn analytics, paid social, and related measurement tools.
• Experience with Adobe Creative Cloud, Canva, Figma, or similar tools, with the judgment to direct creative work and produce simple assets when appropriate.
• Experience with marketing attribution, lead lifecycle design, pipeline reporting, and CRM data governance.
• Experience using AI tools to accelerate research, content development, repurposing, analysis, and quality assurance while maintaining editorial judgment and accuracy.

During the first year, the B2B Marketing Associate Director will:

• Successfully activate the approved 2027 marketing strategy and budget through a focused operating roadmap, clear ownership, disciplined execution, and an operating rhythm that leadership understands and supports.
• Increase the consistency, quality, and distinctiveness of Finch’s market presence across content, LinkedIn, email, events, search, and AI discovery.
• Build a stronger connection between marketing investment, audience engagement, qualified demand, and pipeline progression.
• Create a scalable thought leadership engine that turns Finch expertise into high-value, multi-channel content.
• Strengthen Finch’s traditional and AI-powered search visibility for priority topics and audiences.
• Improve event and webinar impact through sharper strategy, stronger execution, disciplined follow-up, and clear measurement.
• Provide leadership with concise, decision-oriented reporting on what is working, what is not, and what Finch should do next.
• Reduce senior-leadership involvement in day-to-day coordination while increasing leadership confidence in marketing’s priorities, quality, and business impact.During the first year, the B2B

• Strategic and commercially minded, with a strong bias for action
• A confident owner who can create clarity from ambiguity
• An exceptional communicator with strong editorial judgment
• Curious, self-directed, and energized by continuous learning
• Comfortable challenging assumptions and making clear recommendations
• Able to move fluidly between high-level strategy and hands-on execution
• Highly organized, dependable, and attentive to detail
• Collaborative and generous, with the ability to mobilize others
• Adaptable when priorities shift, without losing sight of the larger goal
• Thoughtful about when to move independently and when to involve others

Greater Philadelphia area. This role is primarily remote, with an expectation that locally based employees work from Finch Brands’ Philadelphia office approximately one day per week. The role may also require occasional in-person support for meetings, trade shows, webinars, content production, or company events.Greater Philadelphia area. This role is primarily remote, with an expectation that locally based employees work from Finch Brands’ Philadelphia office approximately one day per week. The role may also require occasional in-person support for meetings, trade shows, webinars, content production, or company events.