Data Visualization
Data only matters if it is actionable
Bringing design to data increases our clients’ return on insights (ROI).
In research, data visualization and socialization often make the difference between a dusty old binder on a shelf versus work that truly helps an organization.
That’s why Finch Brands® centers data visualization. The power of research is in how it’s applied – and design can help non-researchers and other stakeholders better understand the ‘what,’ the ‘so what,’ and the ‘now what.’
Having an internal data visualization team ensures that our day-to-day deliverables are crisp and informative, but it also gives our clients the opportunity to shine by delivering something extra.
Data visualization/socialization deliverables include:
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Executive Summaries
Beautifully designed decks for executive audiences beyond the core research team.
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Customer Journeys
Progressive infographics and visualization of the steps target audiences take.
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Motion Graphics
Narrated, lovingly designed video content to bring key insights to life for internal/external audiences.
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Live Motion Video
From key insights to explainers to brand anthems, our video content brings key concepts to life.
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Personas
A fully designed rendering of target audiences and their psychodemographic nuances.
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DownloadWe bring ideas to life creatively – from identity all the way downstream, online and off – to help brands engage those who matter most.
Explore Our Blog & Podcast
Gain perspective on key topics shaping brands and businesses
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December 7, 2022
|John Ferreira
Insights Socialization
Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.
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January 25, 2023
|John Ferreira
Socializing Insights and Data Visualization
Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.
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August 9, 2023
|John Ferreira
Insights with Impact: Takeaways from MRMW Atlanta and Quirk’s NYC
After attending MRMW in Atlanta and Quirks in New York, our Chief Insights Officer reflects on his experience and shares some of the insights gained.
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