For lightning fast answers to single questions
Can range from simple surveys to advanced logic using dozens of question types and analytical techniques (MaxDiff, TURF, etc.)
For doing deep on topics through peer to peer interactions
For live connections with consumers or customers in text-based or video formats
For ongoing, ethnographic-style research tracking respondents daily, weekly, or monthly habits
For crowd-sourced innovation, this tool allows for ideas to organically evolve and compete against each other
For task-based ethnographic exploration inside or outside the home where pictures and video bring the story to life
For product testing with your target in any phase of your innovation process
