FinchSight communities offer a broad array of research methodologies, from traditional surveys to digital ethnography journals and mission-based video challenges.

Research Tool Overview

Polls
Polls

For lightning fast answers to single questions

Surveys
Surveys

Can range from simple surveys to advanced logic using dozens of question types and analytical techniques (MaxDiff, TURF, etc.)

Discussions
Discussions

Can range from simple surveys to advanced logic using dozens of question types and analytical techniques

Live Chats
Live Chats

For live connections with consumers or customers in text-based or video formats

Ethnographies
Ethnographies

For ongoing, ethnographic-style research tracking respondents daily, weekly, or monthly habits

Ideation
Ideation

For crowd-sourced innovation, this tool allows for ideas to organically evolve and compete against each other

Missions
Missions

For task-based ethnographic exploration inside or outside the home where pictures and video bring the story to life

Home Use Tests
Home Use Tests

For product testing with your target in any phase of your innovation process

Research Tool Applications

Consumer/Customer Profile Insights

  • Ethnographies
  • Journals
  • Longitudinal Studies
  • Advance Persona Research
  • Path to Purchase
  • Brand Perception Research
  • Customer Experience Analysis
  • Competitive Brand Studies

Innovation & Product Development Insights

  • White Space Exploration
  • Concept Testing & Optimization
  • Product Naming
  • Home Use Testing
  • Packaging Studies

Marketing Insights

  • Advertising Testing
  • Pricing & Promotion
  • Media Consumption
  • Social Media Behavior
  • Influencer Exploration

A little birdie
wants to tell you...