Insights Communities Have Gone Mainstream
Greenbook cites insights communities as the #1 emerging research methodology in the world of market research.
Large Brands Using Communities
In an era when researchers and marketers are being asked to do more with less, insights communities are the answer. By setting up your own private research panel, you can field research quickly and efficiently with significant savings vs. traditional research.
Greenbook cites insights communities as the #1 emerging research methodology in the world of market research.
Communities offer many advantages compared to traditional research
On-demand recruiting
Results in days vs. weeks
Flexible tools and ongoing profiling
Get answers to big + small questions
Recruit once to save money
Reduce total costs up to 40%
Legacy providers often fall short on the insights community methodology
Many providers limit communities to a few hundred participants
Account team rarely trained researchers, with limited experience connecting research to strategy
Large investments in legacy software and low value overhead drive up costs