Insights Communities Have Gone Mainstream

Greenbook cites online communities as the #1 emerging methodology in the world of market research.

Large Brands Using Online Insight Communities
Large Brands Using Online Market Research Communities - Source: Grit Report 2017

Strengths of Online Insights Communities

Online insights communities offer many advantages compared to traditional market research

Common Provider Limitations

Legacy market research providers often fall short on the insights community methodology

Insights communities impact the whole business.

Consumer/Customer Profile Insights

  • Ethnographies
  • Journals
  • Longitudinal Studies
  • Advance Persona Research
  • Path to Purchase
  • Brand Perception Research
  • Customer Experience Analysis
  • Competitive Brand Studies

Innovation & Product Development Insights

  • White Space Exploration
  • Concept Testing & Optimization
  • Product Naming
  • Home Use Testing
  • Packaging Studies

Marketing Insights

  • Advertising Testing
  • Pricing & Promotion
  • Media Consumption
  • Social Media Behavior
  • Influencer Exploration

A little birdie
wants to tell you...