Insights Communities Have Gone Mainstream
Greenbook cites online insights communities as the #1 emerging methodology in the world of market research.
Large Brands Using Online Insights Communities
In an era when researchers and marketers are being asked to do more with less, online insights communities are the answer. By setting up your own private online community, you can field market research quickly and efficiently with significant savings vs. traditional market research approaches.
Greenbook cites online insights communities as the #1 emerging methodology in the world of market research.
Online insights communities offer many advantages compared to traditional market research
On-demand recruiting
Results in days vs. weeks
Flexible tools and ongoing profiling
Get answers to big + small questions
Recruit once to save money
Reduce total costs up to 40%
Legacy market research providers often fall short on the insights community methodology
Many providers limit communities to a few hundred participants
Account teams are rarely trained researchers, with limited experience connecting research to strategy
Large investments in legacy software and low value overhead drive up costs