Insights Communities Have Gone Mainstream
Greenbook cites insights communities as the #1 emerging methodology in the world of market research. Why? Because they are more flexible, agile, and powerful than traditional market research methods.
In the past, brands have relied on slow, inefficient, and disconnected phone and online surveys, interviews, and in-person focus groups to inform how to move their brand forward. Now, with the power of online insights communities you have access to your own private research group that’s an agile, always-on, insights HUB. It allows you to create interconnected research studies putting the consumer or customer at the center of your decision making. The longer your community runs, the more you can profile what really matters to your target audience.