Insights Communities Have Gone Mainstream

Greenbook cites insights communities as the #1 emerging research methodology in the world of market research.

Large Brands Using Communities
Large Brands Using Communities - Source: Grit Report 2017

Strengths of Insights Communities

Communities offer many advantages compared to traditional research

Common Provider Limitations

Legacy providers often fall short on the insights community methodology

Applications impact the whole business.

Consumer/Customer Profile Insights

  • Ethnographies
  • Journals
  • Longitudinal Studies
  • Advance Persona Research
  • Path to Purchase
  • Brand Perception Research
  • Customer Experience Analysis
  • Competitive Brand Studies

Innovation & Product Development Insights

  • White Space Exploration
  • Concept Testing & Optimization
  • Product Naming
  • Home Use Testing
  • Packaging Studies

Marketing Insights

  • Advertising Testing
  • Pricing & Promotion
  • Media Consumption
  • Social Media Behavior
  • Influencer Exploration

A little birdie
wants to tell you...