One Big Idea: Wearing the Brand
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About The Author: Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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July 30, 2025
|Bill Gullan
Leading with Insights with Leslie Willis of DIRECTV
We sit down with Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DIRECTV. Even as the fundamentals stay the same in an industry and a category that is…
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April 2, 2025
|Bill Gullan
Channeling the Consumer Voice with Jordan Cusner
Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that…
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January 9, 2025
|Bill Gullan
Wired for Research with Jennifer Avery of Universal Destinations and Experiences
Jennifer Avery takes us through her career journey and into her role as Senior Vice President of Strategy & Insights at Universal Destinations and Experiences. Jennifer shares her perspective on…
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