Stay in the Loop!
The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here.
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August 14, 2014
|Bill Gullan
Head Case – Rebranding Mental Health
In the wake of Robin Williams's death, Finch Brands president, Bill Gullan wrote about rebranding mental health to contribute to broader understanding.
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April 30, 2014
|Bill Gullan
A Matter of Trust
As with any stimulating project that leads to a positive conclusion, we’re proud to have authored the rebranding of Liberty Property Trust.
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February 27, 2014
|John Ferreira
3 Common Mistakes in Focus Group Moderation
As I've moved into my current role at Finch Brands, there's one thing I’ve been greedy about is continuing in the role of primary focus group moderator.
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February 18, 2014
|Bill Gullan
The Philadelphia Brand – A Progress Report
Back in August, I used this space to excoriate the Philadelphia tourism and hospitality industry for their lack of focus on building a brand.
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February 5, 2014
|Bill Gullan
Social Media Needs to Get Back on Brand
One of the most interesting things about Super Bowl Sunday – beyond the game (not this year) and the ads (so-so) has become the ‘second screen’ experience.
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January 13, 2014
|Bill Gullan
Seeing the World Through Your Customers’ Pockets
Every company regardless of industry should go as far as they can to put themselves in their customers' shoes. – Finch Brands CEO, Daniel Erlbaum…
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December 12, 2013
|Bill Gullan
KenCrest and Branding from the Inside Out
KenCrest has earned its status as one of the leading human services agencies, helping people with intellectual and developmental disabilities and autism.
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October 30, 2013
|Bill Gullan
The Sixers—How We Built ‘Together We Build’
On draft night, the Philadelphia 76ers front office made its strategy clear. Being good enough to compete each year is not going to lead to a championship.
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August 15, 2013
|Bill Gullan
Yo, Philly – Build a Brand Already
As the 5th largest city in the country and a very active contributor to the national life, Philadelphia branding does not pack a punch to match its weight.
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July 2, 2013
|Bill Gullan
What an Employee Exit Reveals
I'd rather be respected than liked—a leadership lesson I've heard from many sources. But does it have to be one or the other? What an employee exit reveals.
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May 29, 2013
|Bill Gullan
The Soul of an Entrepreneur
The soul of an entrepreneur – restless, urgent, intuitive yet curious, confident yet neurotic, financially-driven yet inspiring, brash yet humble.
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