Back To Views
Four Projective Techniques to Gain Deeper Insights Through Communities
Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to explore the emotional side of consumer decisions and brand perceptions.
In this case, John Ferreira, Chief Insights Officer at Finch Brands and Monica Corbett, Sr. Director, Consumer Insights & Strategy at Hain Celestial, will teach you how to use practical projective research techniques to explore the emotional side of consumer decisions and brand perceptions. Check out the webinar today!
About The Author: John Ferreira
John Ferreira is Finch Brands’ Chief Insights Officer. Prior to joining us, he spent a decade at Campbell Soup Company in a mix of consumer insights and brand management roles. John is an expert across the entire research stack, with passion for communities, new technologies/methodologies, and how to bring insights to life.
Access Our M&A Branding Playbook
Click here for a step-by-step review of M&A branding best practices.
Download
Explore Our Blog & Podcast
Gain perspective on key topics shaping brands and businesses.
-
January 27, 2025
|
Bill Gullan
Brand Name Development – How to Do It
In Part 4 of our Naming blog series, Bill shares his creative process for developing successful brand names with 6 tips to get you started!…
-
-
December 6, 2024
|
Bill Gullan
Naming Risks and How to Avoid Them
In this 6-part blog series on brand naming we explore the importance of considering process risks and executional risks when changing or creating a brand name.
Sign Up For The Finch 5 Newsletter
Five thoughts, topics, and tips to inspire you.
