The Finch Perspective

Webinar: Choosing the Right Insight Community Partner

Selecting the right insight community partner is one of the most important decisions an insights team can make. Whether you're launching a new community or evaluating an existing provider relationship,…

Webinar: What Most M&A Deals Get Wrong About Branding

Brand isn't just a communications exercise in M&A. It's one of the most important drivers of integration and value creation. Join Finch Brands as we debunk common M&A branding myths…

Running a B2B Insights Community Is Nothing Like Running a Consumer One

Most B2B insights communities are set up to fail. Not because the research teams behind them aren't capable, but because they're built on a consumer community template. Same platform assumptions.

What to Ask: Building Your Insights Community RFP to Find the Right Partner

Most insights community RFPs start with a copied procurement template and simply include a few added research-specific questions. If yours looks like that, you're not alone. And you're probably not…

Helping You Evaluate Your Insights Community Partners

If you're an insights leader evaluating a new community partner, or quietly wondering whether your current one is still the right fit, you're doing it in a landscape that looks very different than it did even five years…

How the FIFA World Cup Inspires M&A Insight

Between the Olympics, a thrilling NBA Finals, and the FIFA World Cup, I’ve found myself paying closer attention than ever. Watching the world’s best soccer players compete sparked an unexpected…

When Brand Becomes a Value Lever: Five Critical Moments in M&A

Make the right brand decisions at key pivotal moments, as brand plays a critical role in whether deals create or erode value. From diligence through exit—to protect trust, accelerate growth,…

Switching Insights Community Providers Is Easier Than You Think

Most insights leaders stick with underperforming community providers longer than they should—not because the partnership is working, but because switching feels risky. The reality? With the right partner, migration is…

Branding Post-M&A – The Key Question of Naming in Brand Architecture

In M&A, the naming decision is more than cosmetic—it signals strategy. Whether maintaining separate brands, combining them, elevating one, or starting fresh, each approach communicates what the new entity stands…

Webinar: How AI Can Make Qualitative Research More Human

Can AI make qualitative research more human? As brands navigate the future of qualitative research, the perceived tradeoff between in-person ethnography and AI-driven insights is quickly breaking down. It’s no…

When Rebranding Works – and When It Doesn’t. Lessons from Eastern State and the Philadelphia Museum of Art

Rebranding succeeds or fails based on alignment, not aesthetics. By comparing Eastern State Penitentiary’s successful evolution with the Philadelphia Museum of Art’s short‑lived name change, this piece highlights why stakeholder…

Brand Tracking is Broken. Here’s How to Fix It.

Why traditional brand tracking fails—and how multi-signal explanation changes what teams can do with insight.