Bill Gullan

Enjoy this video from the Finch Brands leadership team covering Reasons to Rebrand for organizations wondering if they’ve reached that critical point.

With the announcement of the Apple Watch comes much excitement and speculation—but will it be the next iPad? Or Google Glass?…

Finch Brands president, Bill Gullan, weighs in on the benefits of a liberal arts education in the branding industry.

Finch Brands' clients have been thinking about Vision and Mission—the last few years have been fast-paced as to reveal the need to reassess brand strategy.

In the wake of Robin Williams's death, Finch Brands president, Bill Gullan wrote about rebranding mental health to contribute to broader understanding.

As with any stimulating project that leads to a positive conclusion, we’re proud to have authored the rebranding of Liberty Property Trust.

Back in August, I used this space to excoriate the Philadelphia tourism and hospitality industry for their lack of focus on building a brand.

One of the most interesting things about Super Bowl Sunday – beyond the game (not this year) and the ads (so-so) has become the ‘second screen’ experience.

Every company regardless of industry should go as far as they can to put themselves in their customers' shoes. – Finch Brands CEO, Daniel Erlbaum…

KenCrest has earned its status as one of the leading human services agencies, helping people with intellectual and developmental disabilities and autism.

On draft night, the Philadelphia 76ers front office made its strategy clear. Being good enough to compete each year is not going to lead to a championship.

As the 5th largest city in the country and a very active contributor to the national life, Philadelphia branding does not pack a punch to match its weight.