Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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May 27, 2015
|Bill Gullan
At Home With The Brand
In this episode of Real-World Branding, Bill sits down with Bozzuto CMO Jamie Gorski. Jamie’s is a compelling story, full of practical insight.
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May 13, 2015
|Bill Gullan
Political Commentator, Matt Lewis: Brand 2016
In this episode of Real-World Branding, Matt Lewis and Bill Gullan discuss the branding of 2016 political candidates and iconic campaign brands of the past.
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May 7, 2015
|Bill Gullan
Nutrisystem EVP & CMO, Keira Krausz: Reinvigorating a Business
In this episode of Real-World Branding, Keira walks us through the twists and turns of her career and the story behind the recent success of Nutrisystem.
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April 9, 2015
|Bill Gullan
Saxbys Founder and CEO, Nick Bayer, and The School of Hard Knocks
Saxbys Coffee, and its Founder & CEO Nick Bayer, are very much on the move. In this podcast, Nick explains what makes Saxbys unique.
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April 8, 2015
|Bill Gullan
Philadelphia 76ers CEO, Scott O’Neil, and The Rule of Three
We sit down with Scott O'Neil, CEO of the Philadelphia 76ers, to discuss the brand, elevating a city with a sports team, and “The Rule of Three”.
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January 29, 2015
|Bill Gullan
Real-World Branding 101: Brand Architecture
From Finch Brands' experience, Brand Architecture is one of the most overlooked tools for driving growth in a CEO’s toolkit.
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January 14, 2015
|Bill Gullan
Secondhand Brands and the Paradox of Authenticity
Senior Brand Strategist, Annette Saggiomo, discusses the concept of brand authenticity and why it’s become such an effective marketing tool.
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December 15, 2014
|Bill Gullan
Introducing FinchBrands.com
Our president, creative director, and senior art director discuss the development of an enhanced market position and a website redesign for Finch Brands.
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December 11, 2014
|Bill Gullan
The Core Values of Core Values
Daniel Erlbaum, CEO, discusses creating a set of core values that work for your company.
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November 4, 2014
|Bill Gullan
Intern Insights: Life at Finch Brands
Ever wondered what our internships are like at Finch Brands? Our current interns discuss branding, new perspectives, and the politics of office candy.
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September 4, 2014
|Bill Gullan
How Deep is Your Brand?
Finch Brands' clients have been thinking about Vision and Mission—the last few years have been fast-paced as to reveal the need to reassess brand strategy.
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August 14, 2014
|Bill Gullan
Head Case – Rebranding Mental Health
In the wake of Robin Williams's death, Finch Brands president, Bill Gullan wrote about rebranding mental health to contribute to broader understanding.
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