Bill Gullan

We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the…

Greetings. I'm Bill Gullan, President of Finch Brands. This is M&A Minute. We are a real-world brand consultancy. Today, we're going to talk about a tactical but important question. When…

Welcome to M&A Minute. I'm Bill Gullan, President of Finch Brands, a real-world brand consultancy. The M&A Minute today is a bit of a refresher. There is longer-form content that…

On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and…

During moments of change like mergers and acquisitions, here’s how to evaluate purpose, mission, and values to enhance the company’s cultural integration.

On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO.

Discover how to communicate mergers and acquisitions with a customer-centric approach to ensure customer loyalty and market patience during transitions.

Matt Thell, Senior Strategist at General Mills joins podcast host and President of Finch Brands, Bill Gullan to talk insights and innovation.

Champions of Purposeful Change spotlights those who are making an impact in their companies - especially those making a difference in Insights roles. It combines compelling career journeys with the…

A brand architecture technique that organizations use when they're acquiring companies is using an endorser. Learn all about endorser brand strategy.

Our shiny new website showcases our key product areas, from Finch Insight Communities to M&A Brand Integration, better than ever before.

When M&A branding complexity is difficult or intimidating, consider a staggered rollout as a valuable option for brand migration and brand integration.