Bill Gullan

On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO.

Discover how to communicate mergers and acquisitions with a customer-centric approach to ensure customer loyalty and market patience during transitions.

Matt Thell, Senior Strategist at General Mills joins podcast host and President of Finch Brands, Bill Gullan to talk insights and innovation.

Champions of Purposeful Change spotlights those who are making an impact in their companies - especially those making a difference in Insights roles. It combines compelling career journeys with the…

A brand architecture technique that organizations use when they're acquiring companies is using an endorser. Learn all about endorser brand strategy.

Our shiny new website showcases our key product areas, from Finch Insight Communities to M&A Brand Integration, better than ever before.

When M&A branding complexity is difficult or intimidating, consider a staggered rollout as a valuable option for brand migration and brand integration.

Using a decision tree can help you systematically migrate your brands when making a string of acquisitions. Find out how in M&A Minute episode 8.

During M&A moments, product brand architecture can be overwhelming – but it's also a unique opportunity to clean up. Learn more in M&A Minute episode 7.

How do you know when the right time is to finish brand migration or adopt that long-term brand architecture? Find out in M&A Minute episode 6.

Discover how to achieve effective, efficient brand management post-M&A integration when multiple brands are involved. Navigate M&A successfully with us.

It's important not just to address integration topics that are right in front of you, but also to address M&A brand integration for future acquisitions.