Back To Views
One Big Idea: How to get Simple
Branding can become complex, especially for multi-dimensional or abstract organizations that have a lot to say. In order to concisely convey what a brand stands for, what it does, and why its different, marketers and branding agencies alike must figure out how to get simple. In this week’s One Big Idea, Bill discusses how brands can simplify their message and harness a core idea to differentiate and deliver effective, meaningful communications to their audiences. If you like our podcast, please subscribe and leave us a rating!
Podcast:
Download
Subscribe:
iTunes |
RSS
Transcription
About The Author: Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
Access Our M&A Branding Playbook
Click here for a step-by-step review of M&A branding best practices.
Download
Explore Our Blog & Podcast
Gain perspective on key topics shaping brands and businesses.
-
-
-
October 10, 2024
|
Bill Gullan
Data-Fluent Storytelling with Rebecca Farabaugh
Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly,…
Sign Up For The Finch 5 Newsletter
Five thoughts, topics, and tips to inspire you.
